This video is brilliant, not simply because it reminds me of "We've Got That B-Roll" (one of my all-time favorite video inside jokes) but because it does such a great job promoting the business for which it was created. As someone who searches for high-quality stock footage on a pretty regular basis, this gave me a great laugh AND put Dissolve on my radar. Very effective!

This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s made entirely with stock footage. All video clips used are from dissolve.com. See and license them here: http://www.dissolve.com/generic The original piece is published on McSweeney’s: http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video Narrated by Dallas McClain. Music: “Piano Work 02” by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02